"What the Fluff" grooming is a type of grooming service for dogs that involves trimming the fur on the dog's body to create the appearance of a rounded, fluffy shape. The groomer will typically trim the fur short on the dog's legs and body, leaving longer fur on the head and tail to create the "fluff" effect.The term "What the Fluff" is derived from a popular dog grooming competition, where groomers create elaborate and creative designs on their canine clients. The competition is based on the idea of "creative grooming," which involves using coloring, sculpting, and other techniques to create unique and artistic looks for dogs.While some people enjoy the look of a "What the Fluff" groomed dog, others have criticized the practice as potentially harmful to the dog's health and well-being. Critics argue that the process of grooming a dog to create a certain appearance can be stressful and uncomfortable for the animal, and may even cause physical harm if the groomer is not careful. It's important for dog owners to research the grooming practices and techniques used by a groomer before choosing a service, and to prioritize their pet's comfort and safety above aesthetic considerations.